Why You Should Start An
E-Mail Newsletter

A regular email newsletter is one of the most effective forms of marketing used today. Greetings sent via email are less expensive, quicker to deliver and more likely to get read than any other form of direct mail you can send these days.

Email Newsletters are growing in popularity because businesses realize that providing customers with great information in a cumulative, timely manner is the best way to develop and maintain business relationships.

Now that it is December, everyone is scrambling to get those Christmas cards to their customers. This traditional and very expensive ritual (an average cost of about $500) is highly ineffective. If you send cards at the holidays to keep in touch with your customers, and only at the holidays, is that really "keeping in touch" with your customers? One card, once a year, right? There is no cumulative impact and really no useful information in that very expensive holiday greeting card. While a nice thought, and a huge effort, your efforts will largely go unnoticed.

Sending email is free. You can send it to 1000 customers or 10,000 customers. It is still free.

Your newsletter can include useful information, sales announcements--and a holiday greeting-- and this would not be considered inappropriate. If you stick a sales flyer in with your greeting card, your customers might think this just a little tacky.

An email newsletter is a dynamic form of communication, as recipients often respond, creating a dialogue. Does your customer call you and thank you for your Christmas card and then say, just because you sent me a card I think I'll come in and buy something? Highly unlikely, but it could happen.

Email newsletters can provide a gauge for measuring the effectiveness of your communications. As subscribers opt in or out of your newsletter you can measure what messages work or do not work and adjust accordingly.

So, sending an email newsletter is free. You can provide useful information, sales announcements, and a holiday greeting to your customers all in one fell swoop. I'll also bet you know someone that can get you set-up with a subscriber form for your website, a list manager, and a great design for your email newsletter--and get it ready and sent before December 25th--and it won't cost you $500. What are you waiting for?

August Affect is a Website Design company located in Ligonier, PA specializing in creating Web sites that produce results.

In today's business world, every business needs a Web site, so who do you turn to to get that Web site created? We would like to be that Web site design company. We take creating your Website personal. If your website is not producing results, we take it personally. We don't just want to create any old web site for you--we want to create a website that you will love and one that produces the results you desire. Your website should not be a liability--it should make you money!

August Affect Design is located in Ligonier, PA, but serves the United States--and the world. We can consult with you no matter where you are located.

We invite you to look at the Web sites we have created and the services we offer. Contact us to for a free consultation and you will be on your way to getting a fantastic website that will help your business grow. We guarantee it!